This is an interesting time for the Northwest wine industry. Economic recession and a sophisticated and demanding consumer market have created unique challenges and great opportunities for winemakers throughout the region. In addition, a new executive director for the Oregon Winegrowers Association will bring new ideas and direction to the industry. Jesse D. Lyon joins Northwest Vine Time host Brian Bushlach for a timely discussion on these and other issues of importance to this enormous and influential regional industry. Northwest Vine Time airs on KXL 750 AM in Portland, or on www.kxl.com online.
Segment 1 (MP3): Jess talks about his background and how he got involved with representing wineries/vineyards and other food and beverage industry businesses.
Segment 2 (MP3): Jess talks about the changes and growth in the Oregon wine industry, its unique challenges and opportunities, as well as the Oregon Winegrowers Association and its new executive director.
Segment 3 (MP3): Jess and the host discuss the economic challenges facing the industry in the wake of the current recession, and how Oregon winemakers continue to persevere despite market pressures.
Segment 4 (MP3): Jess imparts some legal advice on some basic things winemakers can do to improve their business model and opportunity for financial success.